Sheena Yaitanes, founder of cosmetics brand Kosas
, juggles more than lipstick, meetings and all things beauty on a regular basis. As a mother of two living in LA, she's also balancing family, personal time and traffic.
"On a typical day, I might spend the morning with my daughter, take her to school, work on product development and anything else that needs tending to regarding the business, practice yoga and grab a smoothie with a friend. Evenings are generally family time. We eat dinner together and talk about the day,” says Sheena.
The queen of hustle says one of her favorite parts of her job is naming the shades of lipstick based on their personalities, like Stardust, Undone, and Royal—just a few of our personal favorites. Be on the lookout for the release of her newest collection, coming soon to her website!
In the meantime, we caught up with Sheena to get the scoop on where she shops to maintain that flawless look. Peep the guide below to treat yo’ self.
Beverly Grove; Brentwood, $$
Sheena Yaitanes: I've lived and breathed beauty for as long as I can remember. My approach has always been a little casual and lived-in, and I noticed that so many of my friends and style icons shared the same approach, yet there didn't seem to be a brand that embodied that philosophy. I wanted to create a place where women could not only buy makeup but also feel understood. I envisioned a brand with really wonderful choices, edited so that it would be intuitive to navigate and not at all intimidating. Every product would work just like it was supposed to and the colors would be truly flattering. You can find us at VIOLET GREY and at the new Goop Pop-Up at the Brentwood Country Mart.
Downtown; Culver City ; Beverly Grove, $$$
SY: I shop HD Buttercup for furniture. They have something for every room of your house and in every style imaginable. Very convenient, and I'm big on convenience.
Beverly Grove, $$
SY: Credo is great for good clean makeup and skincare.
Century City, $$$
YS: The Century City location has a great selection of brands all under one roof. Plus underground parking.
Olympic Antique Store
YS: I promised myself I wouldn't tell anyone about this place, but here you go. It's very small, totally unexpected and jam packed with treasures.
Govindas International Imports
YS: This little boutique is part of the Hare Krishna temple. They have really fun hippie gear, like silk blouses, dresses, incense, figurines and accessories.
Yamaguchi Bonsai Nursery
YS: It's a Japanese nursery with the most incredible selection of indoor and outdoor plants. Plus they have this area with bonsai trees that will give you goosebumps.
Santa Monica, $$$
YS: I love the selection on Main Street in Santa Monica. I always find cute, comfortable dresses that I wear to death.
Beverly Grove, $$$
YS: It's the dream beauty store! Perfectly edited, high-quality products. It feels like being in a jewel box. Plus you get to be on Melrose Place, which is a great place to stroll and window shop.
Beverly Grove, $$$$
YS: Another store on Melrose Place, so a great one to combine with Violet Grey. I mostly just go here to ogle. I have this thing with bathrooms, kitchens and tile.
Beverly Grove, $$$
YS: Let's hit all the good Melrose Place spots while we're here. Perfect, elevated clothing and accessories all in one gorgeous store.
Fairfax, Venice; $$$
YS: It wouldn't be a trip to LA without a pit stop at Erewhon. I especially love the beauty products and the supplements. They also have the most beautiful flowers to brighten your day.
Image courtesy of Bloomingdale's
Image courtesy of Rachel Comey
Image courtesy of Erewhon Market